We've scanned fraudulent accounts focused on targeting your customers and found…

We've scanned fraudulent accounts focused on targeting your customers and found…

We've scanned fraudulent accounts focused on targeting your customers and found…

1

We took a sample of 40 Instagram accounts impersonating 'adidaslondon'

2

Across just 40 of these accounts we found a total of 26k followers

3

This represents 1.9% of the @adidaslondon accounts following of 1.4m

1.9%

1.9%

1.9%

4

If just 10% of this 26k are engaging with fraudulent replica / discount accounts then by applying a $74 average online net spend you could be looking at $192,400

If just 10% of this 26k are engaging with fraudulent replica / discount accounts then by applying a $74 average online net spend you could be looking at $192,400

$192,400

$192,400

$192,400

5

Apply the same ratio of followers exposed to these accounts to the adidas groups total following of licensed accounts of 115m followers. We believe over 2.19m followers exposed to frauds

Apply the same ratio of followers exposed to these accounts to the adidas groups total following of licensed accounts of 115m followers. We believe over 2.19m followers exposed to frauds

2.19m followers

2.19m followers

2.19m followers

exposed to frauds

exposed to frauds

exposed to frauds

If we take 1% of these and

If we take 1% of these and

If we take 1% of these and

apply an average spend of $74 then

apply an average spend of $74 then

apply an average spend of $74 then

the figure of lost revenue is

the figure of lost revenue is

the figure of lost revenue is

$1,620,600

$1,620,600

$1,620,600