Adidas – Social Governance Report

Adidas – Social Governance Report

Adidas – Social Governance Report

Monthly Update – March, 2025

Overview Summary
A quick snapshot comparing key metrics from this month vs. last month

Impersonations Removed

?

?

?

128

+36

Last month 94

New Infringements Detected

?

?

?

57

-31

Last month 88

Secured / Claimed Handles

?

?

?

14

+3

Last month 11

Platforms Covered

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?

?

12

+2

Last month 10

Top Platforms for Infringements
A quick snapshot comparing key metrics from this month vs. last month

TikTok

+6%

Instagram

-22%

Facebook

-

X(Twitter)

-50%

0

5

10

10

20

15

35

20

25

30

35

40

45

Enforcement Highlights
A quick snapshot comparing key metrics from this month vs. last month

Removed 47 fake Adidas giveaway accounts on TikTok

Removed 47 fake Adidas giveaway accounts on TikTok

Removed 47 fake Adidas giveaway accounts on TikTok

?

?

?

Secured @adidas.run handle across 3 regional platforms

Secured @adidas.run handle across 3 regional platforms

Secured @adidas.run handle across 3 regional platforms

?

?

?

Escalated 4 impersonations using brand IP to platform trust teams

Escalated 4 impersonations using brand IP to platform trust teams

Escalated 4 impersonations using brand IP to platform trust teams

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?

?

Monitored Platforms
Currently monitoring 12 platforms including Instagram, TikTok, Facebook, Threads, YouTube, Snapchat, Telegram, Reddit, etc.

This report is for internal use by Adidas and Handles.org only. ID: 9291323

This report is for internal use by Adidas and Handles.org only. ID: 9291323

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