Handlebot

Find impersonators of your @handle

Radar

Map your social ecosystem

Audit

Bring order to cross-platform chaos

Vault

Keep your handles safe in the vault

Governance

Govern your social policies

Optimise

Learn the basics

Platforms

Different platformS for different needs

Pricing

See our pricing

Articles

Learn more about handles.org

Handlebot

Find impersonators of your @handle

Radar

Map your social ecosystem

Audit

Bring order to cross-platform chaos

Vault

Keep your handles safe in the vault

Governance

Govern your social policies

Optimise

Learn the basics

Platforms

Different platformS for different needs

Pricing

See our pricing

Articles

Learn more about handles.org

The control layer for

your social ecosystem.

The control layer

for your social ecosystem.

Manage your social ecosystem, remove impersonators,
audit your presence, share secure access across teams and agencies,
and boost your profile visibility.

Manage your social ecosystem, remove impersonators, audit your presence, share access, optimise your profiles,

Schedule a demo

adidas eliminated 241 critical impersonators in 24 hours.

Recognizing the need for a comprehensive and scalable approach,
adidas partnered with Handles.org to take back control.

We surface risks others miss: impersonation, account overlap, broken access chains,
and squatted handles.

How it works

How it works

Learn details about
how we work

How it works

A case study

How we improved
Framer's life

How it works

Chat with our team

Learn details about
how we work

How it works

0

Handles scanned in
the last 24h

Flag 9,000+ unauthorized accounts

Recover @adidasmotorsport in 24 hours

Remove 241 impersonators in 24 hours

Drive 500K+ new engagements post

Drive 500K+ new engagements

230 matches found from 1000 scans across Instagram, TikTok and X.

Dynamic scorecard for

adidas

Findings
These statistics are based on a sample scan of 1000 accounts that include the adidas wordmark

Infringement Ratio

?

?

?

23%

High risk

Activity Rate

?

?

?

18%

High risk

Risk score

?

?

?

99/100 - Critical

Highest risk: Counterfeit

Estimated Impact
By extrapolating our findings across the wider platform environment, we estimate the following impact

123.5K+

Estimated adidas customers
engaging with imposter accounts

152+

Estimated accounts impersonating
executives.

1.2K+

Estimated brand violations
& fraud cases

30.7K+

Total content posts

misleading customers

Revenue Impact
Based on public data we can make assumptive measures about how imposter accounts disrupt your brand

?

?

?

Counterfeit

Dominant risk type

Instagram

Highest risk on

Example handle

adidas Deals USA

@adidasfake28

24.4K

Followers

572

Posts

345

Following

$52,502

Estimated revenue syphoned from adidas through this infringing account

$1,512,205

Potential revenue lost across all infringing profiles

1142nd place

Handles rank

Infringement Listing

See examples of handles found by our system which are likely impersonating your brand.

Platform: All

Search handles

Handle

Followers

Posts

Tag

Status

@adidas_usa_ye

12.K

192

Brand

Active posting

@adidas_usa_ye

12.K

192

Brand

Active posting

@adidas_usa_ye

12.K

192

Brand

Active posting

@adidas_usa_ye

12.K

192

Brand

Active posting

@adidas_usa_ye

12.K

192

Brand

Active posting

@adidas_usa_ye

12.K

192

Brand

Active posting

Understand the vulnerabilities of
your social ecosystem.

View the full report

$2,545

$9

*Includes checks for TikTok, Instagram and X (formerly Twitter).

Want to see the whole story?

Want to see the whole story?

Optimize your Brand social health
with the HandlesOS 5-step solution

Optimize your Brand social health with the HandlesOS 5-step solution

Generate governance policy

From TikTok to Threads, we help brands own the top search result every time.

Fill policies with AI 1

Fill policies with AI 2

Fill policies with AI 3

Crawl statistics

Generate governance policy

From TikTok to Threads, we help brands own the top search result every time.

Fill policies with AI 1

Fill policies with AI 2

Fill policies with AI 3

Crawl statistics

Generate governance policy

From TikTok to Threads, we help brands own the top search result every time.

Fill policies with AI 1

Fill policies with AI 2

Fill policies with AI 3

Crawl statistics

Your brand is active across hundreds of
accounts, dozens of platforms, and thousands of posts.  

Your brand is active across hundreds of accounts, dozens of platforms, and thousands of posts.

But who really controls it all? Handles.org gives your team the infrastructure to audit,
govern, and optimize   your entire presence—across every platform, person, and post.

But who really controls it all? Handles.org gives your team the infrastructure to audit, govern, and optimize   your entire presence—across every platform,
person, and post.

But who really controls it all? Handles.org gives your team the infrastructure to audit, govern, and optimize   your entire presence—across every platform, person, and post.

Remove infringing accounts within

48 hours

Handle Protection lets brands whitelist their @handles to identify bad actors. We compile and score IP infringement based on the handle, profile picture, bio, posts, comments and activity.

adidas

adidas_fr

adidas_nl

nike

nike_usa

ikea_fr

ikea_uk

nike_official

apple_usa

applestore

starbucks

ikea_now

zara

zara_official

ikea_sw

adidas

adidas_fr

adidas_nl

nike

nike_usa

ikea_fr

ikea_uk

nike_official

starbucks

ikea_now

ikea_sw

adidas

adidas_fr

adidas_nl

nike

nike_usa

ikea_fr

ikea_uk

nike_official

apple_usa

applestore

starbucks

ikea_now

zara

zara_official

ikea_sw

adidas

adidas_fr

adidas_nl

nike

nike_usa

ikea_fr

ikea_uk

nike_official

starbucks

ikea_now

ikea_sw

adidas

adidas_fr

adidas_nl

nike

nike_usa

ikea_fr

ikea_uk

nike_official

apple_usa

applestore

starbucks

ikea_now

zara

zara_official

ikea_sw

adidas

adidas_fr

adidas_nl

nike

nike_usa

ikea_fr

ikea_uk

nike_official

starbucks

ikea_now

ikea_sw

AI-Powered Analysis

We identify patterns and trends used to create harmful accounts/usernames.

Impersonation Detection

Discovering imposters to ensure adidas' consumers are protected.

Adidas Brasil

Instagram

122

Posts

100

Followers

Severity: Low

Adidas Brasil

Instagram

122

Posts

100

Followers

Severity: Low

Adidas Brasil

Instagram

122

Posts

100

Followers

Severity: Low

Adidas Brasil

Instagram

90

Posts

5.4k

Followers

Severity: Medium

Adidas Brasil

Instagram

90

Posts

5.4k

Followers

Severity: Medium

Adidas Brasil

Instagram

90

Posts

5.4k

Followers

Severity: Medium

Adidas Brasil

Instagram

426

Posts

2.4k

Followers

Severity: Medium

Adidas Brasil

Instagram

426

Posts

2.4k

Followers

Severity: Medium

Adidas Brasil

Instagram

426

Posts

2.4k

Followers

Severity: Medium

Adidas Brasil

Instagram

122

Posts

3.9K

Followers

Severity: Medium

Adidas Brasil

Instagram

122

Posts

3.9K

Followers

Severity: Medium

Adidas Brasil

Instagram

122

Posts

3.9K

Followers

Severity: Medium

Adidas Brasil Real

Instagram

122

Posts

2.4k

Followers

Severity: High

Adidas Brasil Real

Instagram

122

Posts

2.4k

Followers

Severity: High

Adidas Brasil Real

Instagram

122

Posts

2.4k

Followers

Severity: High

Adidas Official

Instagram

150

Posts

2.4k

Followers

Severity: High

Adidas Official

Instagram

150

Posts

2.4k

Followers

Severity: High

Adidas Official

Instagram

150

Posts

2.4k

Followers

Severity: High

Adidas Brasil

Instagram

122

Posts

6.1K

Followers

Severity: Low

Adidas Brasil

Instagram

122

Posts

6.1K

Followers

Severity: Low

Adidas Brasil

Instagram

122

Posts

6.1K

Followers

Severity: Low

Instagram

1.3k

Posts

3.5k

Followers

Severity: High

Instagram

1.3k

Posts

3.5k

Followers

Severity: High

Instagram

1.3k

Posts

3.5k

Followers

Severity: High

Adidas Brasil

Instagram

533

Posts

2.4k

Followers

Severity: High

Adidas Brasil

Instagram

533

Posts

2.4k

Followers

Severity: High

Adidas Brasil

Instagram

533

Posts

2.4k

Followers

Severity: High

apple_usa

f_apple_hah

mcdonaldsxx

apple_usa

f_apple_hah

mcdonaldsxx

apple_usa

f_apple_hah

mcdonaldsxx

24/7 Account takedowns

We identify patterns and trends used to create harmful accounts/usernames.

Advanced profile detection to purge impersonators

Handle Protection lets brands whitelist their @handles to identify bad actors. We compile and score IP infringement based on the handle, profile picture, bio, posts, comments and activity.

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handlebot

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handlebot

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Check if your @ is available

Health

See how you can optimise your socials.

Scan

Find impersonators of your @handle

👋 Hi! I’m here to help you check for impersonators on social media.


Let’s start simple. What name or handle should I check?

Handles Agent

16:20

👋 Hi! I’m here to help you check for impersonators on social media.


Let’s start simple. What name or handle should I check?

Handles Agent

16:20

👋 Hi! I’m here to help you check for impersonators on social media.


Let’s start simple. What name or handle should I check?

Handles Agent

16:20

Handles Agent is thinking…

Handles Agent is thinking…

Handles Agent is thinking…

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Agent logs

Organization chart

Workplaces

We help you implement naming policies, access control protocols, verified account strategies, and profile optimization tactics that drive real discoverability.

From TikTok to Threads, we help brands own the top search result every time.

Access control protocols, verified account strategies, and profile optimization tactics that

drive real discoverability.

Agent logs

Organization chart

Workplaces

Agent logs

Organization chart

Workplaces

We help you implement naming policies, access control protocols, verified account strategies, and profile optimization tactics that drive real discoverability.

From TikTok to Threads, we help brands own the top search result every time.

Access control protocols, verified account strategies, and profile optimization tactics that

drive real discoverability.

Agent logs

Organization chart

Workplaces

We help you implement naming policies, access control protocols, verified account strategies, and profile optimization tactics that drive real discoverability.

From TikTok to Threads, we help brands own the top search result every time.

Access control protocols, verified account strategies, and profile optimization tactics that

drive real discoverability.

Want to be a part of this?

Let’s get your digital infrastructure in order.

Recognizing the need for a comprehensive and scalable approach, adidas partnered with Handles.org to take back control.

Recognizing the need for a comprehensive and scalable approach, adidas partnered with Handles.org to take back control.

How it works

How it works

Learn details about
how we work

How it works

A case study

How we improved
Framer's life

How it works

Chat with our team

Learn details about
how we work

How it works

0

Handles scanned in
the last 24h

Access disputes can block campaigns or lock you out

Unverified ownership can lead to lost assets or platform penalties

Disorganized setups waste ad spend and create legal exposure

Feb 4, 2025

Digital Identity & The Handle Economy

Everybody wants their name on their favourite social media platform. To be the ONLY person in the world who can indisputably call themselves @Jane would be a flex of atmospheric proportions.

Written by

Handles Team

Feb 4, 2025

Digital Identity & The Handle Economy

Everybody wants their name on their favourite social media platform. To be the ONLY person in the world who can indisputably call themselves @Jane would be a flex of atmospheric proportions.

Written by

Handles Team

Feb 4, 2025

Digital Identity & The Handle Economy

Everybody wants their name on their favourite social media platform. To be the ONLY person in the world who can indisputably call themselves @Jane would be a flex of atmospheric proportions.

Written by

Handles Team

Feb 4, 2025

Digital Identity & The Handle Economy

Everybody wants their name on their favourite social media platform. To be the ONLY person in the world who can indisputably call themselves @Jane would be a flex of atmospheric proportions.

Written by

Handles Team

Handles is the OS for social. Built for scale. Built for brands.

Handles is the OS for social. Built for scale. Built for brands.

Handles is the OS for social. Built for scale. Built for brands.

Own your social
identity.

Company

Support

Careers

Team

Customers

About

Resources

Pricing

Whitepaper

Platforms

© Handles Group Ltd, 2025. All rights reserved.

Linkedin

Instagram

X

Own your social
identity.

Company

Support

Careers

Team

Customers

About

Resources

Pricing

Whitepaper

Platforms

© Handles Group Ltd, 2025. All rights reserved.

Linkedin

Instagram

X

Own your social
identity.

Company

Support

Careers

Team

Customers

About

Resources

Pricing

Whitepaper

Platforms

© Handles Group Ltd, 2025. All rights reserved.

Linkedin

Instagram

X

Own your social
identity.

Company

Support

Careers

Team

Customers

About

Resources

Pricing

Whitepaper

Platforms

© Handles Group Ltd, 2025. All rights reserved.

Linkedin

Instagram

X